For more than 40 years, Becel has been producing products that help consumers to maintain healthy hearts. Becel products are high in polyunsaturated fat and contain folic acid as well as several vitamins. Thanks to these healthy ingredients, Becel helps to keep your cholesterol low and your heart healthy.

Becel wanted to treat its loyal newsletter subscribers and bought a stack of tickets for the ideal home exhibition. But how could they distribute these tickets in an exciting way? PANGAEA Internet Marketing provided the solution: we used our avalanche tool to create a buzz marketing campaign:

• Newsletter subscribers received an invitation to download a discount coupon for a Becel product.
• The coupon could be redeemed at all supermarket chains; newsletter subscribers could send the coupon to all their friends.
• The tickets were randomly awarded to people who downloaded the voucher.

Who would not like to receive a message like that?

This avalanche campaign had the highest opening ratio ever for Becel! And that is a message PANGAEA likes to hear.