In close consultation with you, we determine the goal of the website as well as the internet strategy. We decide upon the target group(s) and study the competition. We use the brand pyramid to lay the foundations for the look and feel of the website, and perform a webscan to start exploring the market.

The goal of the Reach workshop is to define your target group(s) and to determine where to find these people on the internet. In addition, we decide which message creates the highest click ratio. The analysis always includes Google: Which key words are used by your target group(s)? And how often do they use these key words? At the end of the workshop, we are able to make an informed decision regarding the main focus of your website.

During the Conversion workshop, we map out the paths that will improve the conversion rate of your target group(s). We also examine the look and feel of your website and its supporting applications. The goal is to guide the visitor smoothly through the website. Texts should be as clear as possible and landing pages should be structured optimally to display the most important information at a single glance.

Once your visitors have been converted into customers, you will want to hold on to them and further develop your relationship through up-selling and cross-selling. Buzz marketing turns your current customers into ambassadors who pro-actively introduce their friends and family to your company. You will notice the difference!