Case DEEN Supermarkten
The only supermarket that made money online.
DEEN grew into one of the largest supermarket chains in North Holland, with more than 80 branches. In 2014 and 2016 we won the ABN AMRO Webshop Award together for the best supermarket webshop. In 2021 DEEN ceased trading; Jumbo and Albert Heijn took over the branches.
DEEN Supermarkten
Everything in one order
At DEEN you ordered groceries, flowers and a photo cake. We built it so the customer could order everything in one and the same order.
In 2016 we completely renewed the website and webshop. With panel tests we tested and improved the smallest details, using the latest techniques for speed and ease of use.
What makes the difference
Built smart.
One order
Groceries, flowers and a photo cake in one basket.
Tested with customers
Developed for and by consumers, with panel tests down to the last detail.
DEEN app
Find a store, browse the leaflet, recipes and a shopping list you can share.
Results
