WHAT IS IT?
Jan likes running. He visits an informative website on this subject and sees a banner to a webshop that sells beautiful running shoes. He clicks on the banner and eventually buys a Nike running shoe. The informative website receives a fee per click on this advertisement: we call this affiliate marketing.
Affiliate marketing is a performance-oriented form of advertising - 'no cure, no pay' - with which you can be seen on a large number of websites. This form of online advertising is generally used in the B2C market. The owners of these websites earn a commission, which can take various forms. This can be a revenue per click or per lead that results from the advertisement.
Ultimately, it's a win-win-win situation: you increase your reach, the publisher earns and the consumer benefits from the 'click through convenience' and possible offers. In addition to advertising on websites, you can also think of using newsletters for affiliate marketing.
WHAT WE DO FOR YOU
PANGAEA has a large network of websites where you can place your ads. These websites are divided into different categories, which makes it easy to make a selection of websites that match your campaign. With this you can reach an even larger part of your target group. The convenient thing about affiliate marketing is that you can see exactly what the result is, such as the reach and the number of sales.
"But is this something for my organization?" Hell yes! Call or email us. We are happy to tell you more about it.
Programmatic buying is rapidly becoming popular. There is still some ambiguity about what it is and what its advantages are. Our Traffic team will be happy to tell you!