IMPROVE.
OPTIMISATION AFTER GOING LIVE
Your website is live. Time to party! However, there is no time to sit still. This period of time is crucial for gathering information and implementing optimisations on the website. We propose allocating a budget for this in advance to implemented these changes immediately in the 3 months after going live.
OPTIMISATION AND TESTING
We keep optimizing the website through testing. Let’s take the A/B-test as an example: 50% of the visitors gets to see website A and the other 50% gets to see website B. The website will be optimized based on the results of website A versus website B. This is a continuous process and makes the difference between a successful and very successful website.
MARKETING MONITORING
The internet is constantly changing. PANGAEA keeps an eye on what happens around your products, services, competitors and your website. Is there more interest in Google for your products? Is your competitor working on something new that has an impact on the performance of your website? PANGAEA detects it and comes with a plan to take action.
Want to know more about improving your website?
Want to know all ins & outs? GROW
Part of 'Grow' is learning the behavior of the visitor on your website. How can you improve this? We use a range of tools such as Analytics Software, heatmaps and A / B testing to learn and improve on this.