Do you want your website to be a success? Then visiting the website must bring a positive feeling to your visitor. The discipline user experience focuses on every aspect of user-friendliness that ultimately leads to the image of your organization. You can think of the interface, visual design, text and layout.
By optimizing and coordinating these elements you ensure that your visitor leaves satisfied (and does not, for example, start looking for a competitor because your shopping cart is not working properly). An indispensable part of your strategy!