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B2C webshop
A webshop your customers will love.
For brands and retailers who want more than a standard webshop: their own experience, smart marketing and a frictionless checkout. Linked to your ERP, built to convert.

The customer journey
From first click to repeat purchase.
A consumer compares in a second. You win on experience, convenience and trust, at every step.
Entice.
Inspiration, storytelling and imagery that make people feel why your brand is different. Spaansen links garden inspiration directly to the webshop.
Help them choose.
Smart AI search, filters that work, configurators and the AI Digital Advisor to guide anyone still in doubt.
Bring them back.
An account with order history, emails that arrive at the right moment and a reason to buy again.
Email marketingFeatures that sell
Everything a good webshop needs.
And whatever makes your webshop unique, we build on top.
Smart search with AI
The right product, even with typos or a description. Searches without results show up in your dashboard.
Configurators
Build your own product, like a life-size Birth Bear or a Nacra catamaran. Every choice is reflected in the price instantly.
Pay the way your customer wants
iDEAL and credit card via Mollie, Apple Pay and Google Pay. Fast and trusted.
Discounts and promotions
Discount codes, tiered discounts and promotions per category, product or customer.
Multilingual with AI
Your webshop in more languages, translated with AI and checked by you.
AI Digital Advisor
An advisor who knows your range and answers questions 24/7.
More about AIERP integration for B2C
What you sell is actually in stock.
Your webshop linked to your ERP: up-to-date stock and delivery times, orders straight to your logistics and one stock for webshop, shop and business customers.
Is your ERP not listed? Get in touch. If it has an API or a database, we can connect it.
Explore further
Your webshop, your industry.
Retail, optics & fashion
Webshops with experience, storytelling and repeat purchases.
Read moreSport & leisure
Configurators and dealers, for brands with passion.
Read moreHealth & beauty
For professionals and consumers alike.
Read moreDigital marketing
The right visitors to your webshop, from SEO to TikTok.
Read moreFrequently asked questions
Questions about a B2C webshop.
Question not listed? Ask the AI Digital Advisor, or book an inspiration session.
Why not just Shopify or WooCommerce?
For a simple webshop, that's fine. But if you want to grow, connect to your ERP, combine B2B and B2C or truly stand out, you'll hit limits. We build on our own platform, and with our switching service you move everything over.
Can I combine B2B and B2C?
Yes. One stock and one ERP, with a webshop for consumers and a B2B portal for business customers. Spaansen and Fredimare do exactly that.
Which payment methods are available?
iDEAL, credit card and more via Mollie, plus Apple Pay and Google Pay. Pay on account is available for customers you designate.
Free inspiration session
What makes your webshop irresistible?
In the free inspiration session, we define the three or four things that make your webshop stand out, and calculate what a customer can cost for every euro to earn four euros in margin.
- Where's your growth: funnel, marketing, portal or existing customers?
- What AI can already do for your business today
- Honest advice, even if that's "not yet"

Book your inspiration session
We'll get back to you within 1 working day.




