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B2C webshop

A webshop your customers will love.

For brands and retailers who want more than a standard webshop: their own experience, smart marketing and a frictionless checkout. Linked to your ERP, built to convert.

D2CRetailERP
Products floating in a purple space

The customer journey

From first click to repeat purchase.

A consumer compares in a second. You win on experience, convenience and trust, at every step.

01

Entice.

Inspiration, storytelling and imagery that make people feel why your brand is different. Spaansen links garden inspiration directly to the webshop.

02

Help them choose.

Smart AI search, filters that work, configurators and the AI Digital Advisor to guide anyone still in doubt.

03

Bring them back.

An account with order history, emails that arrive at the right moment and a reason to buy again.

Email marketing

Features that sell

Everything a good webshop needs.

And whatever makes your webshop unique, we build on top.

01

Smart search with AI

The right product, even with typos or a description. Searches without results show up in your dashboard.

02

Configurators

Build your own product, like a life-size Birth Bear or a Nacra catamaran. Every choice is reflected in the price instantly.

03

Pay the way your customer wants

iDEAL and credit card via Mollie, Apple Pay and Google Pay. Fast and trusted.

04

Discounts and promotions

Discount codes, tiered discounts and promotions per category, product or customer.

05

Multilingual with AI

Your webshop in more languages, translated with AI and checked by you.

06

AI Digital Advisor

An advisor who knows your range and answers questions 24/7.

More about AI

ERP integration for B2C

What you sell is actually in stock.

Your webshop linked to your ERP: up-to-date stock and delivery times, orders straight to your logistics and one stock for webshop, shop and business customers.

ERPStock, prices, products
WebshopBy PANGAEA, in your style
ConsumersBuying with confidence, 24/7

Is your ERP not listed? Get in touch. If it has an API or a database, we can connect it.

Frequently asked questions

Questions about a B2C webshop.

Question not listed? Ask the AI Digital Advisor, or book an inspiration session.

Why not just Shopify or WooCommerce?

For a simple webshop, that's fine. But if you want to grow, connect to your ERP, combine B2B and B2C or truly stand out, you'll hit limits. We build on our own platform, and with our switching service you move everything over.

Can I combine B2B and B2C?

Yes. One stock and one ERP, with a webshop for consumers and a B2B portal for business customers. Spaansen and Fredimare do exactly that.

Which payment methods are available?

iDEAL, credit card and more via Mollie, plus Apple Pay and Google Pay. Pay on account is available for customers you designate.

Is the webshop fast and easy to find?

Yes. Pages are pre-published and load lightning fast. With a sitemap, a description on every page and an llms.txt for AI assistants. See SEO and GEO.

Free inspiration session

What makes your webshop irresistible?

In the free inspiration session, we define the three or four things that make your webshop stand out, and calculate what a customer can cost for every euro to earn four euros in margin.

  • Where's your growth: funnel, marketing, portal or existing customers?
  • What AI can already do for your business today
  • Honest advice, even if that's "not yet"
Bas Kroontje
Bas KroontjeFounder & CEO, in e-commerce since 1995

Book your inspiration session

Great! We've received your request. We'll contact you within 1 working day to schedule the inspiration session.

We'll get back to you within 1 working day.