WHAT CAN I DO WITH IT?
It is not just a buzzword: programmatic buying is quickly becoming popular. There is still some uncertainty about what it is exactly and what the benefits are. Our Traffic team says:
"Programmatic buying is the automated purchase of online advertising space on a website by bidding on it (or buying it directly). What is super interesting is that you can focus on people with specific interests or on demographic characteristics."
NOT JUST ANOTHER HYPE
Programmatic buying is very efficient and therefore it is already a hit in smaller countries, such as here in the Netherlands and in Scandinavia. The bidding on the advertising spaces that are shown to your target group is fully automatic. In the coming years, the advertising market will grow by an average of 12% up to and including 2019. The importance of programmatic will therefore only continue to increase.
Do you also want to follow the trend? We are happy to tell you everything about it.
Where on the internet can we find your target group? And what message triggers them to click through to your website?
Generating the right traffic to the website is an important element for successful growth. We are happy to help you with that.