ANALYSIS & BUSINESS INTELLIGENCE
We have devised an online strategy, have achieved reach and visitors know their way to the goals you set. Or not. Why is analysis so important?
WHY IS ANALYSIS SO IMPORTANT?
In both cases it is extremely important to continue to optimize your website based on analysis and data. Why? A 'one size fits all' strategy is an illusion. Your site is unique and therefore data needs to be optimized. Through our years of experience and research methods, we also know that markets, organizations, the target group and the web are constantly changing.
The Business Intelligence data that comes from an analysis is very interesting and educational: in this way we can (continue to) view bottlenecks and continue to optimize structurally. Imagine that moving a button already could lead to 10% more conversion!
How unfortunate would it be to not measure and know this? Click on the button and get informed.
Your website is live. Time to party! However, there is no time to sit still. This period of time is crucial for gathering information and implementing optimizations on the website.
This is a continuous process and makes the difference between a successful and very successful website.