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CRO · conversion optimisation
More revenue from the same visitors.
We see where visitors drop off, improve that step, measure what it brings and start again. With our own dashboard and with AI, every week. We call it RSI.
Our own dashboard
No cookies. No Google. Live.
Every site on our platform has it as standard, refreshed every minute. So you don't just see how many visitors you have, but also what they do and where they drop off.
- From visit to orderEvery step in view, including where people drop off. That's where we start.
- Where your visitors come fromGoogle, Google Ads, social, email and AI assistants such as ChatGPT, per campaign.
- Abandoned basketsWhich baskets were left behind, with a known email address and one click to send a reminder.
- Live session viewingWith the visitor's consent, we see how someone moves through your site, and where they hesitate.
- No cookie bannerWe count it ourselves, without cookies and without storing IP addresses. So we include the visitors who refuse cookies too.
From visit to order
Orders per channel
Sample figures. This is what the dashboard looks like on every site on our platform.
RSI · Recursive Self Improvement
Every round smarter than the last.
RSI is our third business model and the engine behind CRO. With AI, we turn every step in your process into a loop that improves itself. Not a redesign once a year, but a little better every week. What works becomes the new standard. And then the next round begins.
Measure
The dashboard shows where visitors drop off.Understand
AI analyses searches, sessions and conversations with the Advisor.Improve
Titles, copy, search, offer or the checkout.Test
Live, measured against the previous version.Learn
What works stays. The next round begins.Why small steps add up
The maths behind RSI.
An example calculation, not a promise. But it's the reason we never stop improving.
What we optimise
Wherever your customer hesitates.
Every step between the first click and the repeat order is an opportunity.
Search
Smart search with AI: the right product, even with typos or when someone only describes their problem. We fix searches that return no results.
Product pages
The information, images, price and delivery time your customer needs to choose. No more, no less.
Basket and checkout
Fewer steps, the payment methods your customer wants and no surprises at the end.
Speed
Every tenth of a second of load time costs conversion. Our platform is fast; we keep it that way.
Advice at the right moment
The AI Digital Advisor helps undecided visitors choose. In the conversations we read what customers are missing.
B2B: faster reordering
Order lists, favourites and ordering by item number. The faster, the more often.
Our shared successes
Cases to inspire you.
Frequently asked questions
Questions about CRO and analytics.
Question not listed? Ask the AI Digital Advisor, or book an inspiration session.
What is CRO?
Conversion Rate Optimisation: getting more visitors to do what you want, like placing an order or requesting a quote. So more revenue without extra visitors.
Why our own dashboard and not Google Analytics?
You're welcome to keep Google Analytics. Our dashboard counts without cookies, so it includes the visitors who refuse cookies, and links every visit directly to orders and revenue. No cookie banner, and the data stays with you.
What is RSI?
Recursive Self Improvement: using AI to make every step in your process a little better each time, in rounds that learn from each other. It's one of our three business models.
How many visitors do I need?
Volume helps for hard tests. But even with fewer visitors, the dashboard, live session viewing and the conversations with the Advisor give you plenty to improve.
Does CRO work for B2B portals too?
Even more so. There it's about ordering faster and more often: searching by item number, order lists and reordering. Every minute your customer saves makes your portal their first choice.
Free inspiration session
Where do your visitors drop off?
In the free inspiration session we walk through your funnel together, from first click to order. You leave with the three improvements that will deliver the most.
- Where's your growth: funnel, marketing, portal or existing customers?
- What AI can already do for your business today
- Honest advice, even if that's "not yet"
Book your inspiration session
We'll get back to you within 1 working day.