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Reddit marketing

Where your customer asks for honest advice.

On Reddit, people ask each other what really works, without the sales pitch. Those conversations rank high on Google and are read by AI assistants. We make sure your brand joins in, honestly.

CommunitiesReddit AdsGEO
Two colleagues talking
Strategy session with Post-its

Why Reddit now

Where Google and AI get their answers.

People who want to buy something increasingly search for "best … reddit". Google shows Reddit threads prominently, and AI assistants use them as a source for their answers.

  • Honest reviews: people trust each other more than a brand

  • A community for every niche: from building services to coffee, from sailing to electronics

  • Influence on GEO: what's said about you on Reddit comes back in AI answers

  • International: English-language communities reach your customers across Europe

How we do it

The three rules of Reddit.

01

Help first, sell later.

A good answer to a question is worth more than ten ads. Sharing knowledge builds trust.

02

Always transparent.

We join in with a recognisable account for your brand. No fake accounts, no bought upvotes. People notice, and it backfires.

03

Every community has its own rules.

What one subreddit appreciates, another calls spam. We read first, and only then join in.

What we do

Reddit, done right.

From listening to advertising.

01

Social listening

What are people saying about you, your competitors and your category? We map it out.

02

Joining in as an expert

Answering questions in the communities where your customers are, with your team's knowledge.

03

Knowledge posts and AMAs

An "Ask Me Anything" with your specialist, or an explainer people save and share.

04

Reddit Ads

Ads targeted at communities and interests, so you reach exactly the right people.

05

Reputation

Picking up complaints and questions quickly and honestly, before they take on a life of their own.

06

Measure

Visitors and orders from Reddit in our dashboard, and whether AI assistants mention you more often.

Frequently asked questions

Questions about Reddit.

Question not listed? Ask the AI Digital Advisor, or book an inspiration session.

Is Reddit big enough in the Netherlands?

Reddit is growing fast, in the Netherlands too. And English-language communities reach your customers across Europe. More importantly: Google and AI assistants use Reddit as a source, so even people who never open Reddit see what's being said.

Can you arrange positive posts or upvotes?

No. Fake accounts and bought upvotes break Reddit's rules and are quickly spotted. We do it honestly, with a recognisable account for your brand. That works better and lasts longer.

Why does Reddit help with AI?

AI assistants learn from what people say online about brands and products, and Reddit is one of the most important sources. A good reputation on Reddit makes it more likely you'll be mentioned in an AI answer.

Does Reddit work for B2B?

Yes, especially in technical and specialist communities. Professionals ask each other there for advice on brands, suppliers and solutions.

Free inspiration session

What does Reddit say about your industry?

In the free inspiration session we look together at what's being said about your category, on Reddit and in AI answers, and how your brand earns a place there.

  • Where's your growth: funnel, marketing, portal or existing customers?
  • What AI can already do for your business today
  • Honest advice, even if that's "not yet"
Bas Kroontje
Bas KroontjeFounder & CEO, in e-commerce since 1995

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