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TikTok marketing

Your next customer is on TikTok.

TikTok stopped being a dance app long ago. It's a search engine, a shop window and the place where people discover what they'll buy tomorrow. We make content that fits the platform and campaigns that sell. In B2B too.

ContentCreatorsTikTok Ads
Young woman in a yellow jumper
Phone with social media

Why TikTok

Where people discover what they'll buy tomorrow.

On TikTok, the algorithm decides what you see, not who you follow. That means a brand with no followers can reach thousands of people in a single day, if the video is good.

  • A search engine for a new generation: younger customers search TikTok for products, recipes, reviews and explanations

  • Discovery instead of search: people find products they didn't know they wanted

  • B2B too: tradespeople, installers and business owners share knowledge and tips there. Show what you know, and you stand out

The TikTok formula

Three rules for videos that work.

01

Hook them in two seconds.

There's no intro. The first two seconds decide whether someone keeps watching. Start with the problem, the surprise or the result.

02

Real beats polished.

Videos that look like ads get swiped away. Real people, real situations, filmed on a phone: that's what works.

03

Test every week.

Ten variants, see what works, do more of that. TikTok is RSI in its purest form: every round learns from the last.

What we do

Everything for TikTok, under one roof.

From idea to measurable sales.

01

Creative strategy

Which stories suit your brand *and* TikTok? Formats, hooks and a rhythm you can keep up.

02

Creators

We find creators who suit your brand and make content with them that doesn't feel like advertising.

03

TikTok Ads

In-feed ads and Spark Ads: the best organic videos get a budget and reach exactly your target audience.

04

Product ads

Your catalogue linked to TikTok, so your products appear with the current price.

05

Get found on TikTok

Topics, keywords and captions people search for. SEO, but for TikTok.

06

Measured down to the order

Every campaign with its own code. Our dashboard shows TikTok as a source of visitors, orders and revenue.

Frequently asked questions

Questions about TikTok.

Question not listed? Ask the AI Digital Advisor, or book an inspiration session.

Is TikTok right for my business?

If your customers are under 45, almost certainly. And TikTok is growing fast among older users too. In B2B it works well for brands with a story, expertise or products you can show.

Do I have to be on camera myself?

Not necessarily. Creators can do it for you. But a face from your own company often works best: people buy from people.

What does advertising on TikTok cost?

You set the budget. We start small with the videos that already perform well organically, and scale up what demonstrably sells.

How do I know if TikTok sells?

Every campaign gets its own code. Our dashboard shows the visitors, orders and revenue that come from TikTok, with organic and ads shown separately.

Free inspiration session

Does your brand belong on TikTok?

In the free inspiration session we look together at whether your customers are on TikTok, which stories work there and what it could bring you.

  • Where's your growth: funnel, marketing, portal or existing customers?
  • What AI can already do for your business today
  • Honest advice, even if that's "not yet"
Bas Kroontje
Bas KroontjeFounder & CEO, in e-commerce since 1995

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