GEO · Generative Engine Optimization
Get found in ChatGPT.
More and more customers ask ChatGPT, Perplexity, Gemini or Google's AI Overviews first. You want to be in that answer. GEO makes sure AI knows, understands and recommends your business.
Search is changing
From ten blue links to one answer.
An AI assistant doesn't give a list, it gives advice. That's where you want to be.
SEO: found in the list.
Your customer searches, sees ten results and picks one. The higher you rank, the better your chances.
GEO: named in the answer.
Your customer asks a question and gets one answer with a few names in it. If you're not in it, you don't exist.
Together: everywhere your customer searches.
The foundation is the same: clear content, complete product data and a brand others talk about. We do both in one plan.
What we do
How we get AI to name you.
AI assistants read your site, your product data and what others write about you. We work on all three.
llms.txt, automatically
Every site on our platform automatically publishes an llms.txt: a summary of your site, made specially for language models.
Answers in your content
AI looks for clear answers. We write questions, comparisons and facts so that an assistant can quote them word for word, with your name attached.
Complete product data
Specifications, applications and prices from your ERP and PIM, complete and consistent. Then AI can recommend your product for the right question.
Brand mentions
AI learns from what others say about you: reviews, trade media and communities such as [Reddit](/services/traffic/reddit). That's where we build your visibility.
Prompt tests
We regularly ask AI assistants the questions your customers ask, and check whether, how and alongside whom you're mentioned.
Measuring AI traffic
Our dashboard shows visitors from AI assistants as a separate channel. So you see what GEO delivers, right down to the order.
In B2B too
Your buyer asks AI first.
Buyers and technical professionals use AI to compare suppliers, check specifications and draw up a shortlist. Before they call you.
Whoever is named as the specialist at that point, with the right products and a clear proposition, gets a seat at the table. That's exactly why GEO is an opportunity for wholesalers, importers and manufacturers: your competitors often aren't working on it yet.
Frequently asked questions
Questions about GEO.
Question not listed? Ask the AI Digital Advisor, or book an inspiration session.
What exactly is GEO?
Generative Engine Optimization: setting up your site, your content and your brand so that AI assistants such as ChatGPT, Perplexity, Gemini and Google's AI Overviews know and recommend you.
Does GEO replace my SEO?
No, it builds on it. AI assistants largely use the same sources as search engines. Good SEO is the foundation; GEO makes sure you also end up in the answer.
How do I know if AI mentions me?
With prompt tests: we ask the assistants your customers' questions and track whether you're mentioned. On top of that, our dashboard shows how many visitors come from AI assistants, and what they order.
What is llms.txt?
A file on your site that tells language models in plain text who you are and which pages matter. On our platform it updates automatically every time you publish.
Does GEO work for small or niche businesses too?
Especially for them. In a niche, the competition in AI answers is often still small. With clear, expert content you quickly become the specialist that gets mentioned.
Free inspiration session
Does ChatGPT mention you yet?
In the free inspiration session we ask AI the questions your customers ask, and see who gets mentioned. Afterwards you'll know exactly what to do to get in there yourself.
- Where's your growth: funnel, marketing, portal or existing customers?
- What AI can already do for your business today
- Honest advice, even if that's "not yet"
Book your inspiration session
We'll get back to you within 1 working day.