- Home
- B2B portal
B2B e-commerce portal
Your portal, your best inside sales team.
Our goal: making your B2B business the market leader in your industry. With a business-critical portal that's open 24/7, makes your customers loyal and takes the load off your inside sales team.


The power of an optimal portal
More than showing products.
A modern B2B platform optimises your business processes, increases customer satisfaction and prevents costly mistakes. Customers can:
Order directly at correct, customer-specific prices
Check real-time stock and delivery times, with backorders and notifications
Manage invoices and order history without manual work
Use favourites and repeat orders
Save projects and keep complex orders organised
Issue quotes to their own customers
And 300+ more add-ons.
Stand out instantly
3 or 4 things done brilliantly.
Together we define the three or four unique elements that set you apart, and make them so good that your customers become raving fans.
Always the right price
Contract and price agreements applied automatically, per customer.
Stock per location
Real-time, with availability per distribution point and branch.
Search that understands
Smart error tolerance and AI: the right product, even with typos or a description of the problem.
ERP integration for B2B
Everything from your ERP, 1-to-1 in your portal.
Customer-specific prices, customer accounts, open items, stock per branch and orders: what's in your ERP is instantly correct in your portal.
Is your ERP not listed? Get in touch. If it has an API or a database, we can connect it.
Our approach
Step by step to market leader.
In close consultation with you: strategy first, then design and technology, then continuous improvement.
Digital strategy
- Goal & B-HAGThinking big is the foundation of success
- Unique propositionHow do you stand out from the competition?
- Customer journeyWhat do your customers really need?
- Winning business modelEvery euro earns at least 4 euros in margin
Design & technology
- Visual designA professional first impression
- Add-onsWhat contributes to the ideal customer journey?
- Custom add-onsYour unique processes in your portal
- ERP integrationEverything in your ERP, we unlock
Continuous improvement
- ReportingTarget versus actual
- AnalysingAre customers using the portal as expected?
- OptimisingMaximum conversion and growth
- Enriching contentMore impact, for people, Google and AI
B2B by industry
Learn from the winners in your industry.
In these industries, we've already built portals that make the difference.
Installation & HVAC
Exploded views, customer prices and ordering from the building site.
ViewFood & drink
Order windows, delivery days and daily offers.
ViewElectronics & telecom
Large ranges, resellers and quotes.
ViewAutomotive
Finding parts, dealer prices and configurators.
ViewInteriors, decor & flowers
Collections, seasons and bulk ordering.
ViewAll industries
Also health, sport, retail and hotels.
ViewFree inspiration session
After this session, you'll see your online opportunities differently.
In two hours, we'll define your goal, your B-HAG and what a customer can cost for every euro to earn four euros in margin. Led by Bas Kroontje, founder of PANGAEA. The session is free of charge.
- Where's your growth: funnel, marketing, portal or existing customers?
- What AI can already do for your business today
- Honest advice, even if that's "not yet"

Book your inspiration session
We'll get back to you within 1 working day.






