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B2B e-commerce portal

Your portal, your best inside sales team.

Our goal: making your B2B business the market leader in your industry. With a business-critical portal that's open 24/7, makes your customers loyal and takes the load off your inside sales team.

B2BERP300+ add-ons
Circuit board with green connections
B2B portal

The power of an optimal portal

More than showing products.

A modern B2B platform optimises your business processes, increases customer satisfaction and prevents costly mistakes. Customers can:

  • Order directly at correct, customer-specific prices

  • Check real-time stock and delivery times, with backorders and notifications

  • Manage invoices and order history without manual work

  • Use favourites and repeat orders

  • Save projects and keep complex orders organised

  • Issue quotes to their own customers

And 300+ more add-ons.

Stand out instantly

3 or 4 things done brilliantly.

Together we define the three or four unique elements that set you apart, and make them so good that your customers become raving fans.

Always the right price

Contract and price agreements applied automatically, per customer.

Stock per location

Real-time, with availability per distribution point and branch.

Search that understands

Smart error tolerance and AI: the right product, even with typos or a description of the problem.

ERP integration for B2B

Everything from your ERP, 1-to-1 in your portal.

Customer-specific prices, customer accounts, open items, stock per branch and orders: what's in your ERP is instantly correct in your portal.

ERPCustomer accounts, price agreements, stock
B2B portalBy PANGAEA, with your processes
Business customersOrdering 24/7, at their own prices

Is your ERP not listed? Get in touch. If it has an API or a database, we can connect it.

Our approach

Step by step to market leader.

In close consultation with you: strategy first, then design and technology, then continuous improvement.

Phase 1

Digital strategy

  • Goal & B-HAGThinking big is the foundation of success
  • Unique propositionHow do you stand out from the competition?
  • Customer journeyWhat do your customers really need?
  • Winning business modelEvery euro earns at least 4 euros in margin
Phase 2

Design & technology

  • Visual designA professional first impression
  • Add-onsWhat contributes to the ideal customer journey?
  • Custom add-onsYour unique processes in your portal
  • ERP integrationEverything in your ERP, we unlock
Phase 3

Continuous improvement

  • ReportingTarget versus actual
  • AnalysingAre customers using the portal as expected?
  • OptimisingMaximum conversion and growth
  • Enriching contentMore impact, for people, Google and AI

Free inspiration session

After this session, you'll see your online opportunities differently.

In two hours, we'll define your goal, your B-HAG and what a customer can cost for every euro to earn four euros in margin. Led by Bas Kroontje, founder of PANGAEA. The session is free of charge.

  • Where's your growth: funnel, marketing, portal or existing customers?
  • What AI can already do for your business today
  • Honest advice, even if that's "not yet"
Bas Kroontje
Bas KroontjeFounder & CEO, in e-commerce since 1995

Book your inspiration session

Great! We've received your request. We'll contact you within 1 working day to schedule the inspiration session.

We'll get back to you within 1 working day.