HAPPY
EYES
CLUB.
Don't worry, See happy
Happy Eyes Club is the online supplier of subscriptions for contact lenses. PANGAEA has been helping LensExpress with an effective digital strategy & implementation since 2003. This collaboration has resulted in the creation of Happy Eyes Club.
CUSTOMER JOURNEY
The era of subscriptions has arrived. At happy Eyes Club, the customer journey is optimized in such a way that the customer can take out the subscription with a minimum number of clicks.
There are eight entrances to the website that ensure that everyone in the target group is presented with the correct information.
EXACT
WEBSHOP
Seamless Integration
Thanks to the integration with Exact, orders are directly processed into an order. This increases efficiency and saves Happy Eyes Club 10 minutes per order! Sending reminder emails ensures very high customer retention and Happy Eyes has full control over stock.
SALES
BOOSTER
Like & Subscribe
Offering a sample pack gives the customer the opportunity to experience the convenience and quality without any further obligations. A conversion booster for convincing potential customers.
FREE CHOICE
In addition to their own Happy Eyes lenses, it is also possible for customers to subscribe on their own trusted brand. The filter options ensure that the customer can easily filter by category and brand.
THIS IS WHAT I NEED.
Want to know all ins & outs?
Contact Bas.
FOCUS AREAS
- 1. WEBSITE OPTIMIZATION
- 2. GENERATE MORE TRAFFIC
- 3. CONTINUOUS IMPROVEMENT